MORE VIEWERS WATCHING TV SHOWS ON LINE


February 16, 2009



A new study indicates that 21 percent of Internet users between the ages of 13 and 54 watch full episodes of TV programs online via streaming video. The percentage is more than twice what it was in 2006, the study said. The study, "How People Use TV's Web Connections," from The Home Technology Monitor, revealed that 87 percent of those watching TV shows online do so because they want to watch a current episode that they missed; 48 percent said that they watch older or prior-season episodes. In a statement, David Tice, vice president of client services at Knowledge Networks, said, "Among streamers, there is no shortage of demand for TV network content, and Internet availability of full episodes increases their appetite for both online and traditional viewing of programs."


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