Former cavalry officer and pulp magazine writer Major Malcolm Wheeler-Nicholson (and those were just two of his many hats) came up with the idea of a comic book containing all original material in late 1934. From the 1800s to that point, comic books had been exclusively reprints collections of comic strips.
The 10” x 15” tabloid size magazine New Fun, with color covers and black and white interiors, appeared on newstands with a cover date of February 1935.
Pages were laid out in a Sunday comic page format with continuing stories, humor pages, text stories and games.
Beginning with issue #7, the title became More Fun. The magazine added more color and adapted to the standard comic book size and format by 1936. Historically, More Fun not only was one of the first comic books with original material but also the first to publish work by Walt Kelly of later Pogo fame and Siegel and Shuster of Superman fame.
The title formed the cornerstone of the DC Comics publishing empire and ran through issue #127 dated November-December 1947.