Why antagonize customers

The most irritating and annoying commercial on television right now is that grating IPOD5 commercial. When I first heard saw the commercial it was fine but after three listens I found I could not listen to it. Every time it comes on now, the mute button comes on. I find it grating, annoying and I would not even consider buying the product even though I wouldn’t do it anyway since I will not buy Apple products.
If the point of the commercial is to have people talk about the commercial because it is annoying, well then Apple you have succeeded. Damn it’s coming on again….gotta hit the mute.