DC Comics leaving New York for California
DC Comics has announced its departure from New York for Burbank, California.
DC president Diane Nelson explains West Coast move
DC Entertainment's president has addressed the move of DC Comics' office to the West Coast.
Diane Nelson has said that the decision to centralise the company in its Burbank, California offices is to prevent people from feeling "disengaged".
"Literally everything is more difficult," she told The Wall Street Journal, regarding working across two offices on opposite sides of the country.
"We had a huge Halloween party and a costume contest with the Burbank office and New York on a remote screen. We use all the best technology to make sure we're remotely connected. But it still always falls apart. People feel disengaged.
"That's not a good way to run a company. When you have a creative business and ideas generated from people working together, I think you can work happier together."
Nelson promised that the move was not a matter of efficiency, and that no-one who wished to remain with the company would be losing their job.
"The driving factor for me is having DC as one company together ourselves," she continued. "Our ability to work more collaboratively with the whole studio is certainly a benefit.
"I believe everyone in DC will feel more a part of Warner Bros in the best ways. But it isn't about more of our people talking to the film and TV people.
"This is not the corporatisation of DC. It isn't about folding DC into Warner Bros. We're going to help DC feel like more of an important priority in Warner Bros."
DC Comics has been based in New York City since it was founded (as National Allied Publications) in 1934.
"There is an emotional aspect and a legacy to the publishing industry in New York and for DC specifically that we will miss out on," said Nelson. "We need to acknowledge that is real."