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STUDIOS TAKE SWORD TO CHINESE PIRATES
Warner Bros., Paramount and DreamWorks have a new tactic to fight piracy in China: sell high-quality DVDs at about the same price bootlegs are going for on the black market and make them available quickly after their U.S. release, according to Daily Variety. The trade publication, citing unnamed industry sources, said that other studios could join the trio within the next year or 18 months. The tactic is being tested first with Transformers, which is being sold for just $2.95 in stores in China and was released there on Nov. 1. It will be followed by Shrek the Third on Nov. 28. 
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